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ABOUT

Hotel Graphic Design Co. is an Edmonton-based branding and design studio. We respectfully acknowledge that we are situated on Treaty 6 territory, the traditional land of First Nations and Métis people.

We’ve worked with everyone from punk rockers to mayors. We design and build brands by understanding who you are and where you’re going. Our approach is strategic and honest. We like to ask questions. We like to listen. We work collaboratively, quickly and respectfully. Our work has been featured in numerous publications, won awards and most importantly, has brought communities and people together.


SERVICES

We offer the following services:

  • BRAND IDENTITY

  • BRAND STRATEGY

  • GRAPHIC DESIGN

  • ART DIRECTION

  • PRODUCT DESIGN

  • PACKAGING

  • CAMPAIGNS

  • DIGITAL

Values

Design is a human interaction.

We design for people. Effective design considers the content and the context of the situation and its footprint on the human condition. 

Function, then form.

A beautiful gun is still a gun. We fear the consequences of our work more than we love the cleverness of our ideas. 

Teamwork makes the dream work.

Design is a collaboration. You bring your expertise, we bring ours. We work together to create something memorable. 

Ears wide open.

Listening is a design skill. Multiple points of view create better stories and build more inclusive communities.


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NIGEL HOOD

Nigel Hood is a designer, art director and founder of Hotel Graphic Design Co. He specializes in logo design, art direction, and creating brand experiences. Back in the early 2000s, Nigel got his design start in Regina, SK at Prairie Dog Magazine before moving on to a decade long stint in Edmonton advertising. From there, Nigel created Hotel as a new way to engage with people and ideas. Nigel’s work is thoughtful, engaging and highly creative.