Work
About
JOURNAL
CONTACT
Menu
Work
About
JOURNAL
CONTACT
CLIENT QUESTIONNAIRE
Your Brand
What is your company’s name?
*
What business are you in?
*
Why was your company created?
*
Describe your products or services.
*
How do you measure success?
Tell us how Hotel can help with your project at hand:
What deliverables are required for this first phase of new work?
Thank you!
Your Audience
Who is your target market?
*
What demographic do you see as the core of your clientele?
*
Under 18
18-34
35-44
44-55
55 Plus
With keywords, describe your potential customers? (Looking for directives with the help of Keywords like: Clean, Elegant, Expensive, Rough, Vintage, Modern, Retro, Powerful, Playful, Illustrated, Colorful, etc.)
*
Why should customers choose you?
*
What trends affect your business?
*
How do you market your products or services?
*
Thank you!
Mission, Vision & Goals
What is your mission?
*
What is your vision? (your big goal for the future)
*
What values and beliefs drive your company?
*
What are your three most important goals?
*
Thank you!
Your Market
Who are your main competitors?
*
How are you different from your competition?
*
How are you alike?
*
Which brands do you admire within your field?
*
Thank you!
ODDS & ENDS
What single message do you want communicated to your potential clientele?
*
What is a brand that you admire?
*
What do you do better than anyone else?
List your awards and accomplishments.
*
Hollywood is making a movie based on your brand. Who would play the title character in the movie?
What other information could or should be included for this phase of work?
*
What pieces of business collateral does your company need? Think business cards, menus, flyers, etc.
What social media channels will you be utilizing?
Thank you!
