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Work
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JOURNAL
CONTACT
CLIENT QUESTIONNAIRE
Your Brand
What is your company’s name?
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What business are you in?
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Why was your company created?
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Describe your products or services.
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How do you measure success?
Tell us how Hotel can help with your project at hand:
What deliverables are required for this first phase of new work?
What is your overall budget for this project?
Thank you!
Your Audience
Who is your target market?
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What demographic do you see as the core of your clientele?
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Under 18
18-34
35-44
44-55
55 Plus
With keywords, describe your potential customers? (Looking for directives with the help of Keywords like: Clean, Elegant, Expensive, Rough, Vintage, Modern, Retro, Powerful, Playful, Illustrated, Colorful, etc.)
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Why should customers choose you?
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What trends affect your business?
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How do you market your products or services?
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Thank you!
Mission, Vision & Goals
What is your mission?
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What is your vision? (your big goal for the future)
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What values and beliefs drive your company?
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What are your three most important goals?
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Thank you!
Your Market
Who are your main competitors?
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How are you different from your competition?
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How are you alike?
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Which brands do you admire within your field?
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Thank you!
ABOUT YOU
What single message do you want communicated to your potential clientele?
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What is a brand that you admire?
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What do you do better than anyone else?
List your awards and accomplishments.
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What other information could or should be included for this phase of work?
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Thank you!
DELIVERABLES
What pieces of business collateral does your company need? Think business cards, posters, flyers, brochures, handouts, etc.
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Will you be making merchandise, such as t-shirts, hats, etc?
What social media will you be utilizing?
Thank you!
