CBC SASKATCHEWAN

CBC Saskatchewan needed six flagship programs to feel connected without losing what made each one distinct. The identity system established a common foundation while allowing every show to keep its own voice across broadcast, digital, promotional, and merchandise applications.

Detail from visual identity system and badge designs unifying flagship radio and television programs for CBC Saskatchewan by Edmonton graphic designer Nigel Hood
Patches and stickers for visual identity system and badge designs unifying flagship radio and television programs for CBC Saskatchewan by Edmonton graphic designer Nigel Hood

“The work is clear, well considered, and thoughtfully executed. Nigel brings a strong understanding of identity design, and it shows in the outcome, which continues to be used and shared well beyond the original project.” — Taron Cochrane, CBC

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