AMARJEET SOHI FOR MAYOR

Created for Amarjeet Sohi's 2021 mayoral campaign, the identity needed to remain clear, adaptable, and recognizable across every part of a city-wide campaign.

Primary logo, colour, and identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood
Tagline and identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood

Editorial-style illustrations became part of the broader visual system, helping the campaign communicate with a voice that felt confident, approachable, and distinctly its own.

Editorial style illustration for identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood
Icon system for identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood
Dedicated volunteers using identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood
Team Sohi logo for identity system for Amarjeet Sohi's 2021 Edmonton mayoral race by Nigel Hood
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