Hotel is happy to work with small clients that have big ideas. We were approached to design an identity system for a really incredible high school program that aims to make not only hair, but the whole world just a little bit better.
The Beauty With a Conscience initiative creates more sustainable and ethical choices in its cosmetology class. Started by Elizabeth Wood at Paul Kane High School, the program brought about many lasting changes to the school’s cosmetology practice.
One of the coolest things about the the Beauty With a Conscience programs is that their cosmetology lab grows its own lavender, chamomile, and other herbs and flowers to use in their scrubs, lotions, and soaps.
The program also uses Green Circle Salon Recycling, a company that comes in and processes 95% of salon waste. On top of that, the class has switched all of their products to a more sustainable product that is organic, vegan, locally sourced , and uses aloe vera gel instead of sodium lauryl sulphates.
With the program’s commitment to ecologically sound practices the visual identity needs to reflect the simplicity, beauty and connection to nature that Beauty With A Conscience creates for its students and their burgeoning trade . The earthy colour palette allows for flexibility that can extend into multiple platforms and products.