Kenilworth Bike Company is a labour of love for three bike-loving dudes down in Edmonton’s Kenilworth neighbourhood.

Ryan, Russ and Davis find all the bikes, restore all the bikes and then send all the bikes back out on the road, ready to be enjoyed all over again.

Hotel worked with the guys to create the brand with bikes and fun in mind. The main logo is a throwback to vintage bike crests of the past.

With beautiful photography from Adrien Veczan, we launched a spring campaign that coincided with KBC’s first pop-up sale. We rounded out the brand experience with a responsive website and merchandise that lived the spirit of the trio.

Instead of traditional business cards, we created a little motorcycle noise maker with vintage hockey cards and clothespins to give to potential customers a memory that they could keep forever (or until the card fell apart).